We again had the pleasure of working with Hong Kong Land to develop an IP for their new world-class shopping centre in Chengdu. The idea was to base our design on the golden snub-nosed monkeys native to Sichuan. As well as designing the characters, including motifs and graphics for packaging and/or merchandising, a 45-second high-end animated film was produced.
Finally, a limited edition 20 cm artistic toy was produced and also used in a larger format for a large-scale installation in the shopping centre.


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