Nikopicto created this trippy animation for Ouigo, run by French state-owned rail network SNCF, in which high-speed train travel becomes a game of pinball.
The animation shows 10 euros getting slipped into the coin slot of a pinball machine, where a miniature train gets pinged into action and goes bopping along the tracks.
The brand's values are all about "conviviality, cheer, and energy" portrayed through the French cities represented in fun ways on the pinball machine.
As the train passes through Paris, for instance, the pinball passes under a line of mechanical Moulin Rouge dancers kicking up their legs!
The catchy soundtrack that accompanies this fun video is "This Head I Hold," by indie band Electric Guest.
Client : OUIGO / SNCF
Agency : Rosapark
Agent : Watchout Paris
CG Production / Director : NIKOPICTO
